The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of business and marketing for ages. However lately it seems to me that the subject of using funnels to promote Internet business is popping up all over the internet.
The truth of the matter is that people are eager to learn more about this concept of marketing and the best way to apply it to enhance their online business marketing efforts. You can read on to learn more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a funnel. The term, "funnel", is used to describe and visualize the entire process of selling. Because it uses a wide opening for customers who are "Unqualified prospects" at the top, and a much narrower opening to convert sales in the middle, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are those who may require your services or products however haven't been contacted by you before. After a few sales and promotions you'll have people who have purchased your product or service.
Another reason why a lead-generation funnel concept is so efficient is that it allows you monitor potential customers at various levels of the sales process. It's possible to forecast the potential number of customers through the sales funnel by being aware of the number of qualified prospects throughout the process.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or succeeding, or if your campaign isn't getting a sufficient amount of prospective customers at any point in the process. This information allows you to decide where you should focus your attention and work to maintain sales at the required level, and, in turn, fulfill marketing goals. It is used to monitor and manage the sales process of clients.
The top of the Sales Funnel or Front The Sales Funnel Front End
The top of your sales funnel should be the most active part of your process. This area requires consistent testing. There are virtually endless front-end strategies limited only by your imagination and resources.
The front-end's main objective is to attract prospective customers and turn those buyers into buyers further down the sales funnel.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you provide. This is where the prospective customer, or "Unqualified Prospect", becomes an "qualified lead. They have taken action which suggests they might be interested in the product or service you offer.
You must create targeted traffic to your blog, website or squeeze page in order for your front-end system to function. PPC advertisements, articles for marketing PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the best methods to determine the quality of prospects is to create a squeeze page. This allows you offer something of value related to your product that users can receive for free, or at a significantly lower cost in exchange for their name and email. The products included include newsletters, video ebooks, email courses, eBooks, and other related reports.
So we realize that the front end of your sales funnel is where folks are drawn to your sales funnel. Now what about the back-end?
The Back-End or Bottom of The Funnel
The back-end (or the bottom) of your sales channel is where the bulk of sales and profits occur. It is also where you'll discover the most expensive products. These would all be related to the same niche, but in a different format such as video, audio or live interaction.
The main distinction between the front-end of the service and the back-end is the type or price of the client.
While it's true that only 1-2 percent of the people who access your front-end will be able to access your back-end, this small percent may not be of any significance. This is fine, as this small segment will be investing more in the long run.
It is evident that, while front end products and services may cost under $100, back-end items and services typically cost in the 100s or 1000's. This implies that the lowest end of the sales channel, which is also known as the back-end is the primary source of revenue.
As I mentioned in the past, the sales funnel is as flexible as your creativity and resources allow.
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